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LONGEVITY & STRENGTH COACHING · BAY AREA + VIRTUAL

STRONG. PAIN-FREE.

READY FOR LIFE.

Strength, nutrition and lab-guided coaching for busy professionals, active adults in pain, and women through motherhood and menopause.

Jo Joy smiling in a squat, wearing a pink hoodie.

15 years coaching · Head coach for 3 years at a longevity start-up

"Best of SF" San Francisco Magazine

NASM Certified Personal Trainer · Corrective Exercise Specialist · Behavior Change Specialist · Women's Fitness Specialist

Certified Functional Strength Coach · Certified BirthFit Coach

WHAT ARE YOU WORKING TOWARD?

WHO I HELP

LONGEVITY & HEALTHY METABOLISM

For when your labs say something is off and your calendar wins every week. I build training around your real week, check in so busy weeks don't derail you, and we retest so you can see the change.

A1C 5.7 → 5.3

"I'm no longer pre-diabetic." M.S., 52, corporate controller

MOVING PAIN-FREE & STAYING ACTIVE

For when a knee, back or ankle keeps you from what you love. We calm the pain, rebuild your confidence step by step, and build the strength to get you back to what you love.

Climbing harder than ever

"...even after a serious ankle injury. My relationship with pain and recovery completely changed." Anne T., 51

STRENGTH THROUGH MOTHERHOOD & MENOPAUSE

For when your body has changed the rules. As a certified BirthFit coach, I help you rebuild your core and pelvic floor and train to protect your metabolism. I'm with you at every stage until you feel like yourself again.

Strong again after baby

"I was able to get my body back after having a baby thanks to her training and guidance." Serena S.

1-ON-1 COACHING

COACHING BUILT AROUND YOUR LIFE

  • 1-on-1 sessions, in person or virtual

  • A custom workout plan and nutrition coaching

  • Behavior change coaching and support between sessions

  • Optional biomarker testing through my Vitality Blueprint partnership

SIGNATURE COACHING

$800/ month

Month-to-month, built around your schedule and where we train.

Need more support or a lighter plan? We'll tailor it on your call.

REAL CLIENTS, REAL NUMBERS

+40%

VO2max in one year

P.S., 57, tech executive

−2.25″

off the waist and 4% body fat lost in the first 10 weeks

Mike M., 54, runner and snowboarder

5.7 → 5.3

A1C, out of the pre-diabetic range

M.S., 52, corporate controller

25–30 lb

lost and kept off

Haily V., 44

"As a yoga teacher and former ultra runner with a rebuilt knee, I cannot imagine doing it without her support. She brings fun, focus, energy and a depth of wisdom on wellness and longevity that is so often missing in training for quick results."

Sunny G., 50 · speaker, consultant, yogi

"With her advice on cardio training, VO2max increased by 40%. With her insights on weight training, I've become stronger, to where I was a decade ago."

P.S., 57 · tech executive, foodie, father

Jo Joy laughing in a pink hoodie.

"You can easily move from keeping it light to discussing detailed biomechanics and back again. Your advice comes in MY context. My goals, my capability. It's personal training."

NV, 55 · avid skier, data scientist

MEET YOUR COACH

HI, I'M JO

DO WHAT MOVES YOU

I come from a long line of PE teachers, so movement has always been my language. I went on to win a collegiate soccer national championship, earn All-American honors in collegiate snowboarding, and spend the last 15 years coaching.

I also know pain from the inside. After a couple of bad snowboarding accidents and major back and knee injuries, including five knee surgeries (one on my left, four on my right), I rebuilt my own body more than once, all the way to the competition stage, where I was crowned NGA Ms. Bikini California in 2014 and NGA Ms. Bikini Universe in 2016. That's why I'm so passionate about helping clients move pain-free and get back to what they love.

For 3 years I was head coach at a Silicon Valley longevity start-up, where I developed the coaching system from the ground up. I helped run baseline testing of strength, mobility, cardio, cognition and labs across 100+ biomarkers, worked hand in hand with physicians to turn the results into lifestyle plans, then guided clients through maintenance and retesting.

Coaching is both art and science. I bring that science and experience to every client, but labs only tell part of the story. I also pay attention to the rest: how you talk about yourself, how you handle stress, and what truly fuels you. Connecting those dots is where lasting change happens.

THIS IS THE TIME IT ACTUALLY HAPPENS.

Tell me what you want, and I'll show you exactly how I'll help you get there and keep you on track until you do.

Jo, pregnant, smiling on the San Francisco coast at sunset

NOT READY FOR 1-ON-1?

Community classes. Free and low-cost classes in Pacifica and online. Next up: Mom's Fitness Class, Sat Oct 24, Frontierland Park. Join the class list →

For teams. Workshops that help your team fit health into busy weeks, from managing stress and blood sugar to staying strong through menopause and pain-free at the desk. Virtual or on-site.  Plan a team session →

Me, pregnant on the San Francisco coast. Now a busy new mom myself, I know how hard it is to make time for you.

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